A new mobile gaming app called “Toothsavers” has been launched by the Ad Council of the American Dental Association and the Partnership for Healthy Mouths. This mobile device game asks children to rescue fairy tale characters from an evil, cavity-creating sorceress who casts a wicked, teeth rotting spell on the fairy tale kingdom. The game was created in conjunction with the Kids’ Healthy Mouths campaign. A spokesperson for the Ad Council of the ADA said that “Mobile technology plays a major role in influencing young people’s behavior and is a great fit for this campaign.”
The game is part of the ongoing effort to use technology to promote health and well-being. The mobile game has three key features to teach parents and children about the importance of dental health. One, in a timed, finger-swipe brushing game, players can save characters from the cavity-creating sorceress. Two, in the two-player version of the game, kids can “brush” the teeth of their opponents when the mobile device is held up to their mouths. Three, the app offers a toothbrushing companion so children and their parents can keep track of the child’s brushing progress. It is also a morning and nighttime tooth brushing reminder. So the app is both a teaching tool and a way to monitor a child’s toothbrushing routine. The app is geared toward children of ages three to six. It is available free in the App Store and Google Play for Android and iOS devices. It can also be found on the internet at 2min2x.org/PlayToothsavers.
Yes – I downloaded the app and clicked around. Cute graphics. I like the slogan “2min2x” which means brush your teeth for two minutes, two times a day. I’ll play it for kids in the office and see how they like it and how effective it is.